The SA art market and your art

The SA art market

Introductions

Firefly has made a number of options available for SA artists to market their art in the USA.

When we were asked to make the options available for SA artists under Firefly, substantial market research was conducted.

• The key findings of the research are that 93% of the SA art that were sold in 2014/2015 were sold below the true value of the art. 
• The wealth of these artists are not growing (they are getting poorer), because
• the SA art market is not growing it is shrinking.

South African has incredible talented artists but little marketing support.

There are six key factors you should take into account,  that can help you to ensure that you reach your sales and income goals you have for your art:-

But key to it is that the SA art market is shrinking and that:-

• artists need to grow an international client base to survive:-
• More so now that the rand is nearly in free-fall.
• Remember a drop from R11.50 to R16.50 to the dollar is a 43% decrease in-value. By end 2017 this will be over R19.40 to the dollar:- that is a 69% decrease in value.

and

• This time, not like previously times, where it took a long time for the decrease to hit the man in the street, this decrease will impact on you far quicker because the SA government is running out of money.
• You therefore have to use the NOW time you have and take steps that can help you;
• The best options is to build an international market and with that the Firefly USA options can help you.

A key question we have been asked

Why art?

1) What is the connection between  ART and  fire-forestry? and why will you as artist benefit?

1) What is the connection between  ART and  fire-forestry?

1. The audience:- fluent art buyers in the USA
2. Access to the top companies
3. Collaboration with top USA galleries
4. New marketing options for 2016 and the future

In short:-

Yes the main Firefly web supports wildfire and forestry management.

But why ART?: -It is the audience (visitors) people, companies and galleries that make the differences.

1) They are:- visitors that are “A“ income group, people that can afford, appreciate, want and love art. The affluent, USA up-market clients who are art buyers and include;-

• Top, premium and listed companies, such as banking, insurance, internet and high-tech companies, their directors and top management. Many are patrons of the arts, buyers of art and funders of art galleries. Companies that regularly commission art work.
• Included are also:- Professionals (doctors, engineers, designers, architects, town planners), academic and social leaders, midsize business owners with a strong base in up-market businesses such as boutique, smaller galleries, hunting and tourism.
• This is a working site. That means;-
• visitors visit the web-site repeatedly, so your art is exposed on an ongoing basis.

• 2) Many of the discussion will be held in the top 150 plus galleries in the US.