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The gold of game/ wildlife
The game industry is at a crossroad. The main game “growth” drivers;- tourism, biodiversity, local community development and hunting have to be refocused and in all probability have to be repackaged.
These drivers in many respects are sometimes in conflict with each other, more so it is confusing and game/ wildlife often becomes a subset of a particular driver, e.g. tourism.
The key is the “branding”.
Like him or hate him. If there is one thing that the Donald-Trump election in the United States as President clearly highlighted then it was the power of branding.
Branding both positive and negative, who will forget “crooked Hillary”. And then not just “ Make America Great” but “Make America Great Again”. Few people realizes it that Donald Trump actually registered “ Make America Great Again” as a trademark.
The other aspect which was highlighted during the election was that “the progressive” viewpoints such as clean energy do not always prevail. The new administration is going to open up the coal mines, accelerate fracking. Morality simply becomes overwhelming when there is no firewood and temperatures are below subzero.
Wildlife should be the brand.
The strength of branding lies in that it simplifies choice, but more so that it enforces the key question “Is this the right decision for me?”. My friend used to say “A pyramid is either a pyramid or upside down. Anything in between opens up an argument as to the side it is lying on, left, right, front, back, you name it.”