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So you have a lodge and are making money?
My neighbor says, “Managing a lodge is likes stud breeding. If you don’t prepare for the show, they will load your bull and forget about you. You need to know whether they like a good whiskey or well matured wine. Then they visit and back home they tell people about you. That makes the difference in the price not just the bull.”
It is time to up the quality of visitors. Visitors with a fine taste for whiskey or wine. Visitors that go back home talking about you, not just the rhinos or elephants.
It is not just the number of bookings, in future it will be the quality of visitors. That will have a direct impact over the long term price range and investment return on the lodge. Especially For family owned lodges.
A clear vision to up the quality, experience and perceived value by the visitors. Understood and shared by the management and staff is just as important as the game drive.
The bottom line is very simple. It is not just the working capital that is important but also the capital set aside to up the “game-plan” (visitors).
In this the quality of visitors is the biggest leverage factor. It is the single factor that every lodge owner can use to up the income stream and ultimately the investment value of the lodge.
This is one of the building blocks for long-term sustainability of every lodge but critical and very important also of the industry.
“The gold of game/wildlife” is a Blog writing that might be just worthwhile reading.