{"id":1039,"date":"2015-12-01T13:58:40","date_gmt":"2015-12-01T11:58:40","guid":{"rendered":"http:\/\/www.thefireflyinnovations.com\/?page_id=1039"},"modified":"2016-08-20T23:18:27","modified_gmt":"2016-08-20T21:18:27","slug":"capture-new-markets","status":"publish","type":"page","link":"https:\/\/www.thefireflyinnovations.com\/home\/capture-new-markets\/","title":{"rendered":"Capture new markets"},"content":{"rendered":"<h2><a href=\"http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2015\/12\/Art-Big.gif\"><img decoding=\"async\" class=\"alignleft size-full wp-image-1029\" src=\"http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2015\/12\/Art-Big.gif\" alt=\"Art Big\" \/><\/a><\/h2>\n<h3><\/h3>\n<h3><\/h3>\n<h3><\/h3>\n<h3><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Art, new markets and the Internet<\/span><\/span><\/h3>\n<p>An exciting world that Picasso and Rembrandt could only dream of.<\/p>\n<p>Now you can add new growth\u00a0to your art<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #339966;\">The following is a short discussion on art and the Internet.<\/span><\/h3>\n<p style=\"text-align: justify;\">It serves two purposes.<\/p>\n<ol style=\"text-align: justify;\">\n<li>To illustrate how arts and crafts will be interlinked under the <span style=\"text-decoration: underline;\"><strong>Firefly<\/strong> Innovations<\/span>\u00a0discussions of\u00a0the suggestion program.<\/li>\n<\/ol>\n<p style=\"padding-left: 90px; text-align: justify;\">The art and crafts will be-displayed as shown here on the right hand-side. On a non intrusive yet eye catching manner. \u00a0When the person reading an\u00a0article on a discussion point, clicks the painting or article they are interested in, they are redirected to your Web or Blog page. (The Pictures used are samples)<\/p>\n<p style=\"padding-left: 30px; text-align: justify;\">2) \u00a0To give you some aspects to consider when you redirect your art development and marketing to achieve the goals and aspirations you\u00a0have\u00a0set for yourself.<\/p>\n<p>&nbsp;<\/p>\n<div class='one_third'>\n\t\t\t\t\t<h3><span style=\"color: #0000ff;\"><strong><u>Art, the Internet and the electronic age<\/u><\/strong>.<\/span><\/h3>\n<p>The newspaper and magazine industry suddenly found themselves overwhelmed by new on-line options;\u00a0Planning a future course has become a daily challenge.<\/p>\n<p>With 3D animations, electronic design and programs like Paintbrush the question is very simply, is art a dying activity?<\/p>\n<h3><span style=\"text-decoration: underline;\"><strong>The answer is NO<\/strong><\/span><strong>.<\/strong><\/h3>\n<p>These options have only expanded art option.<\/p>\n<h3><span style=\"color: #339966;\"><strong><u>What you as artist need to consider<\/u><\/strong>.<\/span><\/h3>\n<p><strong><u>As artists and your craft as artist<\/u><\/strong>.<\/p>\n<ul>\n<li>The market is getting more sophisticated<\/li>\n<li>The market seeks quality<\/li>\n<li>There is an entire range of options artists need to build into their personal art skills development.<\/li>\n<li>You need to understand the market but at the same time remain true to your inner soul.<\/li>\n<\/ul>\n<p><strong><u>In terms of marketing your art<\/u><\/strong>:-<\/p>\n<p style=\"text-align: justify;\">There is a whole spectrum\u00a0of new social, electronic and Internet tools and channels artists can and should consider deploying.<\/p>\n<ul>\n<li>Twitter, Face-book, Internet, Linkin, to name a few.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">The <span style=\"text-decoration: underline;\">USA National Endowment for the Arts<\/span> found in a recent survey that, on average successful artists and galleries utilize between <u>four<\/u> to <u>eight<\/u> different channels or options.<\/p>\n<p>How you use these options and channels need to be integrated with.<\/p>\n<ul>\n<li>Your target audience<\/li>\n<li>Your art and<\/li>\n<li>Art exhibit platforms (and in this art galleries are but only one option);\n<ul>\n<li>another option for example is premier companies, one of the platforms <strong><u>Firefly<\/u><\/strong> gives you access to.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>.\n\t\t\t\t<\/div><div class='one_third'>\n\t\t\t\t\t<h3><span style=\"color: #0000ff;\"><strong><u>The USA market<\/u><\/strong><\/span><\/h3>\n<ul>\n<li style=\"text-align: justify;\">Of all art sold worldwide the United States holds 20% of the transactions.<\/li>\n<li style=\"text-align: justify;\">But nearly 42% of the value. This is true both at the top end of the market and at entry level.<\/li>\n<li style=\"text-align: justify;\">Nearly 12 million visitors seek or go to art related web sites.<\/li>\n<li style=\"text-align: justify;\">Our research indicates SA paintings can on average achieve nearly double the value in the USA market when compared to the local market.<\/li>\n<li style=\"text-align: justify;\">The USA\u00a0artists are open to international collaboration especially with Africa. A factor that can greatly help you to enter the market if used correctly.<\/li>\n<li style=\"text-align: justify;\">One of the target audiences under <strong><u>Firefly<\/u><\/strong> to increase new thinking into wildfire containment and forestry expansion is the \u201cmillennials\u201d audience.<\/li>\n<\/ul>\n<h3><span style=\"color: #339966;\"><strong><u>Why Millennials?<\/u><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">A\u00a0new generation of art enthusiasts is emerging to embrace today\u2019s arts scene. Meet the millennials, America\u2019s largest generation, showing strong numbers, passion, and promise for all things arts.<\/p>\n<p style=\"text-align: justify;\">Beyond their sheer number power, millennials (born 1980 to 1996) account for $1.3 trillion in direct annual spend. They also place high value on life experiences\u2014ideal for the arts community which naturally offers rich, engaging content.<\/p>\n<h3><span style=\"color: #0000ff;\">Firefly and SA artists and crafts<\/span><\/h3>\n<p style=\"text-align: justify;\">Under Firefly you will reach both the current and future art buyers.<\/p>\n<p style=\"text-align: justify;\">One of the great benefits is the exposure to:-<\/p>\n<p style=\"text-align: justify;\">Mainstream businesses such as the top 100 listed companies, and major investment and insurance houses. Many\u00a0who are patrons of the arts and Art establishment such as the top galleries.<\/p>\n<p style=\"text-align: justify;\">This creates a unique opportunity to have your art and crafts exposed.<\/p>\n<p style=\"text-align: justify;\">Also many of these businesses commissions arts for special projects or seek unique products for their clients.<\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"text-decoration: underline;\">Firefly<\/span> <\/strong>truly offers you an unique opportunity to enter the USA market.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<\/div><div class='one_third et_column_last'>\n\t\t\t\t\t<h3><span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\">Artist and unique SA crafts that support the program<\/span><\/span><\/h3>\n<p>Want to know more, then just<strong><span style=\"text-decoration: underline;\"> click the pictures<\/span><\/strong> and you will be directed to their Blog or Web page (s):-<\/p>\n<div style=\"padding-top:8px;padding-bottom:8px;\"><div style=\"text-align:left;vertical-align:middle;text-decoration: none;overflow: hidden; position: relative; margin-left: 1px; height:174px\" id=\"ivrss_holder2\"><div class='cas_div' style='height:170px;padding:2px 0px 2px 0px;'><a style='text-decoration:none' target='_new' class='cas_div' href='http:\/\/www.thefireflyinnovations.com\/?p=1531'><img border='0' src='http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Friend-S.gif' \/><\/a><\/div><div class='cas_div' style='height:170px;padding:2px 0px 2px 0px;'><a style='text-decoration:none' target='_new' class='cas_div' href='http:\/\/www.thefireflyinnovations.com\/?p=1320'><img border='0' src='http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Cattle-S.gif' \/><\/a><\/div><div class='cas_div' style='height:170px;padding:2px 0px 2px 0px;'><a style='text-decoration:none' target='_new' class='cas_div' href='http:\/\/www.thefireflyinnovations.com\/?p=1320'><img border='0' src='http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Wave-S-.gif' \/><\/a><\/div><div class='cas_div' style='height:170px;padding:2px 0px 2px 0px;'><a style='text-decoration:none' target='_new' class='cas_div' href='http:\/\/www.thefireflyinnovations.com\/?p=1531'><img border='0' src='http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Dawn-S.gif' \/><\/a><\/div><\/div><\/div><script type=\"text\/javascript\">var ivrss_array\t= new Array();var ivrss_obj\t= \"\";var ivrss_scrollPos \t= \"\";var ivrss_numScrolls\t= \"\";var ivrss_heightOfElm = \"174\";var ivrss_numberOfElm = \"2\";var ivrss_speed = \"2\";var ivrss_waitseconds = \"2\";var ivrss_scrollOn \t= \"true\";function ivrss_createscroll(){ivrss_array[0] = '<div class=\\'cas_div\\' style=\\'height:170px;padding:2px 0px 2px 0px;\\'><a style=\\'text-decoration:none\\' target=\\'_new\\' href=\\'http:\/\/www.thefireflyinnovations.com\/?p=1531\\'><img border=\\'0\\' src=\\'http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Friend-S.gif\\'><\/a><\/div>'; ivrss_array[1] = '<div class=\\'cas_div\\' style=\\'height:170px;padding:2px 0px 2px 0px;\\'><a style=\\'text-decoration:none\\' target=\\'_new\\' href=\\'http:\/\/www.thefireflyinnovations.com\/?p=1320\\'><img border=\\'0\\' src=\\'http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Cattle-S.gif\\'><\/a><\/div>'; ivrss_array[2] = '<div class=\\'cas_div\\' style=\\'height:170px;padding:2px 0px 2px 0px;\\'><a style=\\'text-decoration:none\\' target=\\'_new\\' href=\\'http:\/\/www.thefireflyinnovations.com\/?p=1320\\'><img border=\\'0\\' src=\\'http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Wave-S-.gif\\'><\/a><\/div>'; ivrss_array[3] = '<div class=\\'cas_div\\' style=\\'height:170px;padding:2px 0px 2px 0px;\\'><a style=\\'text-decoration:none\\' target=\\'_new\\' href=\\'http:\/\/www.thefireflyinnovations.com\/?p=1531\\'><img border=\\'0\\' src=\\'http:\/\/www.thefireflyinnovations.com\/wp-content\/uploads\/2016\/01\/Dawn-S.gif\\'><\/a><\/div>'; ivrss_obj\t= document.getElementById(\"ivrss_holder2\");ivrss_obj.style.height = (ivrss_numberOfElm * ivrss_heightOfElm) + \"px\";ivrss_content();}<\/script><script type=\"text\/javascript\">ivrss_createscroll();<\/script>\n<h3><strong><u><span style=\"color: #0000ff;\">If you felt art deserves an elevated place in our society, read this<\/span><\/u><span style=\"color: #0000ff;\">;-<\/span><\/strong><\/h3>\n<p style=\"text-align: justify;\">You do not initiate mega projects like <strong><u>Firefly<\/u><\/strong> unless you have had exposure to creativity and the mind.<\/p>\n<p style=\"text-align: justify;\">Recent studies found that computer and design companies whose offices are located in \u201cpark\u201d environments outperform traditional office concept companies.<\/p>\n<p style=\"text-align: justify;\"><u>More astonishing<\/u>, individuals\u2019 problem solving capability after visiting an art exhibition increases.<\/p>\n<p style=\"text-align: justify;\">The creative process, exemplified by our artists and embodied in the daily lives of people from diverse backgrounds, are now recognized as a key, not just cultural but economic and growth ingredient for future competitive nations.<\/p>\n<p style=\"text-align: justify;\">It is a process which spans the cognitive psychology and education; and underpins the neurobiology and neurotechnology.<\/p>\n<p style=\"text-align: justify;\">In short, art is in fact the building blocks of creativity.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t<\/div><div class='clear'><\/div><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art, new markets and the Internet An exciting world that Picasso and Rembrandt could only dream of. Now you can add new growth\u00a0to your art &nbsp; &nbsp; The following is a short discussion on art and the Internet. It serves two purposes. To illustrate how arts and crafts will be interlinked under the Firefly Innovations\u00a0discussions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1039","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/pages\/1039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/comments?post=1039"}],"version-history":[{"count":25,"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/pages\/1039\/revisions"}],"predecessor-version":[{"id":1551,"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/pages\/1039\/revisions\/1551"}],"wp:attachment":[{"href":"https:\/\/www.thefireflyinnovations.com\/home\/wp-json\/wp\/v2\/media?parent=1039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}