{"id":1579,"date":"2016-01-15T08:34:39","date_gmt":"2016-01-15T06:34:39","guid":{"rendered":"http:\/\/www.thefireflyinnovations.com\/?page_id=1579"},"modified":"2016-08-21T00:29:53","modified_gmt":"2016-08-20T22:29:53","slug":"the-sa-art-market","status":"publish","type":"page","link":"https:\/\/www.thefireflyinnovations.com\/home\/the-sa-art-market\/","title":{"rendered":"The SA art market and your art"},"content":{"rendered":"

\"Art<\/a><\/h2>\n

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\u00a0The South African art market is not growing<\/h2>\n

Do not let the market<\/span><\/span><\/h2>\n

\u00a0\u00a0 >\u00a0 knockout your art.<\/span><\/h2>\n

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The\u00a0decisions you make now <\/strong><\/span><\/p>\n

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  • Will set the\u00a0growth path of your\u00a0art for 2016, 2017 and the future > \u00a0 \u00a0because the SA \u00a0art market is shrinking<\/span><\/li>\n
  • Art that you sold in 2015 for R12,000;- Has to sell by the end of 2016 for R 17,300 if you do not want to lose-out.<\/li>\n
  • Will you be able to do that in a shrinking market<\/span>?<\/strong><\/li>\n<\/ul>\n
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    <\/h2>\n

    The SA art market<\/span> <\/span><\/span><\/em><\/h2>\n

    Introductions<\/strong><\/p>\n

    Firefly has made a number of options available for SA artists to market their art in the USA.<\/p>\n

    When we were asked to make the options available for SA artists under Firefly<\/u>,<\/strong> substantial market research was conducted.<\/p>\n

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    • The key findings<\/span> of the research are that 93% of the SA art that were\u00a0sold in 2014\/2015 were sold\u00a0below the true value of the art<\/strong><\/span>.\u00a0<\/span><\/li>\n
    • The wealth of these artists are not growing (they are getting poorer<\/span><\/strong>), because<\/li>\n
    • the SA art market is not growing<\/strong><\/span> it is shrinking<\/span>.<\/strong><\/li>\n<\/ul>\n

      South African has incredible talented artists but little marketing support.<\/p>\n

      There are six key factors you should take into account, \u00a0that can help you to ensure that you reach your sales and income goals you have for your art:-<\/p>\n

      But key to it is that the SA art market is shrinking and that:-<\/p>\n

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      • artists need to grow an international client base to survive<\/span><\/span>:-<\/span><\/strong><\/li>\n
      • More so now<\/span> that the rand is nearly in free-fall.<\/li>\n
      • Remember a drop from R11.50 to R16.50 to the dollar is a 43% decrease in-value<\/span>. By end 2017 this will be over R19.40\u00a0to the dollar:- that is a 69% decrease in value<\/span>.<\/li>\n<\/ul>\n

        and<\/p>\n

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        • This time, not like\u00a0previously times, where it took a long\u00a0time\u00a0for the decrease to hit the man in the street, this decrease will impact on\u00a0you far quicker<\/strong><\/span> because the SA government is running out of money.<\/li>\n
        • You therefore have to use the NOW<\/strong> <\/span>time you have and take steps\u00a0that can help you;<\/li>\n
        • The best options is to build an international market<\/span> and with that the Firefly USA options can help you.<\/li>\n<\/ul>\n\t\t\t\t<\/div>
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          A key question we have been asked<\/span><\/span><\/em><\/h4>\n

          Why art<\/span>?<\/span><\/em><\/h2>\n

          1) What is the connection between\u00a0 ART<\/strong><\/em><\/span> and\u00a0 fire-forestry<\/em><\/strong><\/span>? and\u00a0why will you as artist benefit?<\/p>\n

          1) What is the connection<\/span> between\u00a0 ART<\/strong><\/em><\/span> and\u00a0 fire-forestry<\/em><\/strong><\/span>?<\/span><\/h3>\n
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          1. The audience<\/strong><\/span>:- fluent art buyers in the USA<\/li>\n
          2. Access to the\u00a0top companies<\/span><\/strong><\/li>\n
          3. Collaboration with top USA galleries<\/li>\n
          4. New marketing options<\/span><\/strong> for 2016 and the future<\/li>\n<\/ol>\n

            In short<\/span><\/span>:-<\/span><\/h3>\n

            Yes the main Firefly web supports wildfire<\/u> and forestry<\/u> management.<\/p>\n

            But why ART?<\/u><\/strong>: -It is the audience (visitors) <\/strong>people, companies and galleries that make the differences.<\/p>\n

            1) They are:- visitors that are <\/u>\u201cA\u201c income group,<\/u> people that can afford, appreciate, want and love art. The affluent, USA up-market clients who are art buyers and include;-<\/p>\n

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            • Top, premium and listed companies,<\/u> such as banking, insurance, internet and high-tech companies, their directors and top management. Many are patrons of the arts, buyers<\/u> of art and funders<\/u> of art galleries<\/u>. Companies that regularly commission<\/u> art work.<\/li>\n
            • Included are also:- Professionals (doctors, engineers, designers, architects, town planners), academic and social leaders, midsize business owners with a strong base in up-market businesses such as boutique, smaller galleries, hunting and tourism.<\/li>\n
            • This is a working site. That means;-<\/li>\n
            • visitors visit the web-site repeatedly, so your art is exposed on an ongoing basis.<\/u><\/strong><\/li>\n<\/ul>\n
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              • 2) Many of the discussion will be held in the top 150 plus galleries in the US.<\/li>\n<\/ul>\n

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                Make 2016 count for you <\/em><\/span><\/h2>\n
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                • Set your art on a winning course.<\/li>\n
                • There is not just one answer for all:-<\/li>\n<\/ul>\n

                  To get more information<\/span><\/h3>\n
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                  • Complete this form and<\/li>\n
                  • we will assist and work with you<\/span><\/strong><\/em><\/li>\n<\/ul>\n\n\n\r\n
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                    Comments or questions are welcome.<\/p>\r\n

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                    \n *<\/span> indicates required field<\/span>\n<\/div>\n\n\n
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